Hammond Residential Group maximizes the online presence of your assets by providing a high-performing website, strategically tailored to drive leads and leases. Custom-designed content and graphics are utilized to deliver a brand-specific marketing message. Your sites employ a responsive design, and are automatically Optimized visually and functionally for the most popular digital devices. Prospects seeing your sites can take immediate action to be in touch, and begin the leasing process.
Search Engine Optimization (SEO) helps your websites rank higher in organic (non-paid) Google and other popular search engine searches, assuring more traffic to your property. SEO utilizes keywords, a strategy that seeks to match the language of the prospects' Google search words. Simply stated, if the words in your site's marketing message mirror what prospects enter in a Google search, your property moves up in the search results list. HRG's digital partner G5 is a certified Google AdWords specialist, and utilizes their close relationship with Google to remain current on search relevance, to optimize key words and assure maximum results for your properties.
Hammond University was established in 2009 to provide our employees more than 100 industry-specific development courses. Available in a cloud-based online format, accessible 24/7/365, annual mandatory courses include health and safety issues, liability concerns and compliance requirements. Performance improvement courses are scheduled by job position, enrollment and completion dates are tracked, and results are provided to supervisors for review and approval.
Annual developmental training requirements for all team members to include the following:
- Fair Housing, including the latest legislative issues for all on-site staffs
- EPA, OSHA, Life/Safety, and Mold Awareness courses for maintenance staffs
- Human Resource and Supervisory courses
- LIHTC & HUD courses for corporate and office staffs
Powerful Marketing Programs
Marketing a new asset begins immediately, often before take over. A market analysis is the all-important first step. Competition is identified, specifics on the competitor's product and pricing are gathered, and the position their brand has established in the market is determined. The Unique Selling Advantage (USA) of the new asset is determined through an interview with the existing leasing team, through observation, or talking with current residents.
The USA is compared to the positioning of the competition, and refined as needed to allow the asset to occupy a strong position, hopefully unique, in the market. Existing advertising, signage, marketing materials, brochures, etc. are redesigned, modified or replaced, if possible, to reflect the community's new brand/USA. After review of existing advertising, or other marketing opportunities, a new marketing plan is created, with weekly calendar and deadlines, and to include the following.
- Signage, monument/temporary/ banners
- Brochure, flyers, other collateral
- Advertising, both online and print
- Social media, updates to existing or new
- Outreach marketing, long cycle/quick fix
- Preferred employer marketing, list generated
- Resident referrals, primary and employer related
- Prospect follow up, processes and scripts created
- Resident retention, engage with current residents